Gain Marketing Knowledge

Gain Marketing Knowledge With Real-Time Data Acquisition

It is easier than ever to hit the right marketing targets. Your marketing strategy is fresh, smart, and comprehensive; but, none of that matters if your campaigns are not hitting the right targets.

Created with the freshest, current data—income, debt, credit, demographics, and more—you can now engage your marketing efforts with ease.

Using our powerful analytic models and advanced technology, our real-time, data-driven marketing capabilities can help match and enrich marketing efforts with our unique, diverse data resources to reveal your top markets, prospects, customers, and more.

The RMA Data Plus platform enables the ability to better understand and select prospects for each campaign and future campaigns. It provides direct access to credit and demographic data to help you identify key customers or prospects to test emerging trends.

Without question, customer data is a prized asset. RMA Data Plus assists our customers on how to utilize internal and external data to help grow.

Gain access to the dedicated expertise, tools, and technology needed to build more predictive analytics and use models that support the full analytic lifecycle from data access through real-time visualization and deployment. Transform raw data into meaningful insights that can help send marketing performance and ROI soaring.

Auto Data

RMA Data Plus's proprietary prospect database allows dealer groups and credit unions the opportunity to identify potential customers who are, based on their credit, in-market for a new or used car, ready for equity buyback, or near a lease termination.

Criteria selections include:

  • FICO Score
  • Bankruptcy Eliminator
  • Repossession Eliminator
  • Current Delinquency Eliminator
  • Auto Trade Current Status
  • Refi Prospect Loan Opened Months Ago
  • Approximate APR on Most Recent Auto Trade Line
  • Auto Loan Paid %
  • Lease Terminator Months Remaining

And more…

We have over 500 criteria selects available, and once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Mortgage Data

RMA Data Plus's proprietary prospect database allows mortgage providers the opportunity to identify their customers who are, based on their credit information, in-market for a new mortgage, refinanced mortgage, or equity loan.

Criteria selections include:

  • FICO Score
  • Most Recent Mortgage Date Open
  • Conventional Mortgage Highest Balance
  • FHA Mortgage Highest Balance
  • VA Mortgage Highest Balance
  • Home Equity Loan Current Balance

And more…

We have over 500 criteria selects available, and once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Consumer Data

RMA Data Plus's proprietary prospect database allows consumer finance lenders the opportunity to have quick access to credit and demographic qualified lists.

Demographic

  • Demographic append (age, income, residence, etc.)
  • Demographic list selection with counts prior to fulfillment
  • Database updated quarterly with over 210 million individuals

Final output files are NCOA and CASS certified.

Self-service database with “what-if” scenario capabilities.

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Bank Card

Bank Card Data

RMA Data Plus's prospect database allows credit card issuers the opportunity to identify potential customers who are, based on their credit qualifications and credit card indicators, prospects for balance transfer or have a propensity to want another credit card.

Criteria selections include:

  • Score and other credit criteria
  • Credit Cards Aggregate Balance
  • Balance of Bankcard Trade With Most Recent Date Opened
  • Highest Credit Limit For Bankcard Trade
  • Credit Limit of Bankcard Trade With Most Recent Date Opened
  • Aggregate Payment Amount - All Open Credit cards

Once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Student Loan Data

RMA Data Plus's, proprietary prospect database allows lenders the opportunity to identify potential customers who are, based on their credit qualification, student loan debt prospects for debt consolidation. Targeted campaigns can include:

Criteria selections include:

  • FICO Score and Other Credit Criteria
  • Number of Open Student Loans
  • Number of Open and Deferred Student Loans
  • Aggregate Balance of all Open Student Loans On File
  • Approximate APR On Most Recent Open Student Loan
  • Most Recent Student Loan - Payoff Amount
  • Bank Card Trades With a Current Status of 2+ Reported Within the Last Three Months Since Newest Open Student Loan Was Opened

Once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Demographic Data

RMA Data Plus, Inc., has created a proprietary prospect database that allows our customers the opportunity to have immediate access to demographic and property data.

Demographic Criteria Selections Include:

  • Exact Age
  • Income
  • Gender
  • Length of Residence
  • Predictor Score

And more…

Property Data Criteria Selections Include:

  • Homeowner
  • Type of Property
  • Home Value
  • Most Recent Mortgage Date
  • 1st Mortgage Amount

And more…