Using Data-Driven Intelligence To Grow Our Clients’ Business

Improve campaigns by using a real-time database; strategic testing and targeting; support team that goes above and beyond; and optimizing the value of existing data to find better prospects using information to manage and grow portfolios with strategic knowledge and help from data-driven marketing capabilities.

Auto

RMA Data Plus's proprietary prospect database allows dealer groups and credit unions the opportunity to identify potential customers who are, based on their credit, in-market for a new or used car, ready for equity buyback, or near a lease termination.

Focused campaigns include:

The Loyalty Program:

Identify those brand loyal prospects using vehicle make and credit strategy. Solidifying your brand relationship and generating volume for your dealership and credit unions.

The Conquest Program:

Using your credit union or dealership zip codes, identify credit-qualified prospects who are shopping for a new or used car. Perfect for sub-prime, near-prime, prime, or BK list strategy. Allowing your team to make the sale.

The Lease Termination Program:

Identify credit-qualified prospects that have a lease termination coming soon. With the need to terminate their impending lease, this group is ready to buy. Creating the first touchpoint ahead of other competitors.

The Comeback/Equity Buyback Program:

Using your customer database or zip codes, we identify credit-qualified, in-market customers to come back to you for additional car purchases or prospects who have 50% equity in their car loan and are ready for equity buyback. Perfect to build continuous relationships with new and existing customers.

Once prospects are identified, we launch the mail or email campaign to generate traffic to your dealership.

FTC guidelines on prescreening apply.

Mortgage

RMA Data Plus's proprietary prospect database allows mortgage providers the opportunity to identify their customers who are, based on their credit information, in-market for a new mortgage, refinanced mortgage, or equity loan.

Focused Campaigns:

The Shopper:

Using your customer file, our system identifies anyone that passes your criteria, score(s), and/or Mortgage Inquiry Trigger. Creating qualified leads for your team to keep your existing customers who are in-market.

The Home Improver:

Identify credit-qualified customers that have sufficient balance for an equity loan or refi cash out. Creating the first touchpoint for your customer.

The Debt Consolidation:

Identify your customers who are credit-qualified customers that have revolving debt and sufficient balance for debt consolidation. Determine which customers need you most.

Once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Click here for our Program Deck

Consumer Finance

RMA Data Plus's proprietary prospect database allows consumer finance lenders the opportunity to have quick access to credit and demographic qualified lists

Prescreen Database (Pre-Approved Names)

Selection includes region (zip radius around the branch), credit criteria, and score(s)
Dynamic, robust database that allows counts by county, zip code, or score with count/distribution reports
Available for additional cutbacks or download for review an approval

Demographic

Demographic append (age, income, residence, etc.)
Demographic list selection with counts prior to fulfillment
Database updated quarterly with over 210 million individuals

Final output files are NCOA and CASS certified.

Self-service database with “what-if” scenario capabilities.

FTC guidelines on prescreening apply.

Bank Card

RMA Data Plus's prospect database allows credit card issuers the opportunity to identify potential customers who are, based on their credit qualifications and credit card indicators, prospects for balance transfer or have a propensity to want another credit card.

Once prospects are identified, your print shop processes and mails the campaign.

Prescreen Database (Pre-Approved Names)

Selection includes region (zip radius around the branch), credit criteria, and score(s)
Dynamic, robust database that allows counts by county, zip code, or score with count/distribution reports
available for additional cutbacks or download for review and approval

Demographic

Demographic append (age, income, residence, etc.)
Demographic list selection with counts prior to fulfillment

Final output files are NCOA and CASS certified.

Self-service database with “what-if” scenario capabilities.

Once the list is determined, you launch the qualified lead via a Firm Offer via mail or via phone. FTC guidelines on prescreening apply.

Credit Unions

RMA Data Plus's proprietary prospect database allows our credit union customers the opportunity to have quick access to credit-qualified and demographic prospect lists.

Prospect Monitoring

Stop Member Attrition Caused by Competitors

Get daily alerts when your members apply for credit elsewhere.

We are on constant lookout for competitors. We scour the credit bureaus each day and cross-reference them with your entire member database. As soon as your member’s credit is pulled, it is instantly flagged for alert. Our system discovers every application and even a simple quote. You will also be informed which type of the four inquires: Auto Loans, Mortgages, Personal Loans, Credit Cards.

You can also monitor your member portfolio by appending certified FICO pre-screen parameters to make specific offers.

For example, the program will append your members’ FICO credit score to their file, and it will be monitored. When there is a change in their credit, you will be notified, and an automated marketing message will be deployed. This system also incorporates members’ current interest rate on their existing loans. If the credit change is positive, the system notifies you and sends out a payment reduction marketing message.

Triggers

Once any consumer in your marketing area has had a credit bureau pulled by a competitor for the purpose of automobile financing, mortgage loans, personal loans or credit cards, a notification is triggered, advising you that the consumer is in the market now.

Every morning, a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s common to see response rates from 4% to 7% from a properly run trigger program.

Student Loan

RMA Data Plus, Inc. has created a proprietary prospect database that allows consumer finance lenders the opportunity to have quick access to credit and demographic qualified lists.

Prescreen Database (Pre-Approved Names)

Selection includes region (zip radius around the branch), credit criteria, and score(s)
Dynamic, robust database that allows counts by county, zip code, or score with count/distribution reports
Available for additional cutbacks or downloads for review and approval

Demographic

Demographic append (age, income, residence, etc.)
Demographic list selection with counts prior to fulfillment
Database updated quarterly with over 210 million individuals

Once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Final output files are NCOA and CASS certified.

Self-service database with “what-if” scenario capabilities.

Insurance

RMA Data Plus, Inc. has created a proprietary prospect database that allows insurance companies the opportunity to have quick access to credit-qualified and demographic prospect lists.

Prescreen Database (Pre-Approved Names)

Selection includes region (state, SCF, zip or radius), credit criteria and score(s)
Dynamic, robust database that allows counts by region, zip, or score with count/distribution reports available for additional cutbacks or downloads for review and approval

Prescreen Campaign Strategy (FCRA Compliant)

Extended Auto Warranty
Home Owner Insurance
Auto Insurance
All FCRA compliant campaigns include scores, criteria and attributes specific to your credit parameters (as permissible by state)

Demographic (Non-FCRA Compliant)

Demographic append (age, income, purchase month and year of residence, etc.)
Demographic list selection with counts prior to fulfillment
Campaigns for home warranty, extended warranty, or any other insurance products; such as life, medical, extended care, etc.

Once the list is determined, you launch the qualified lead via a firm offer via mail or via phone. FTC guidelines on prescreening apply.

Final output files are NCOA and CASS certified.

Self-service database with “what-if” scenario capabilities.